Daniel Wellington AB is a Swedish watch company founded in 2011 by Filip Tysander. Daniel Wellington watches are known for their elegance and minimalist style as well as their Nato nylon bracelets, although these can also be associated with leather bracelets.The watches are of Chinese manufacture and are equipped with Miyota2 Japanese quartz movement. They are located in the mid-range and rely on customization with a system of interchangeable bracelets very simple.Daniel Wellington watches have become a popular fashion item in Europe and Asia. The brand was the most cited on Instagram in 2018 according to Soc3ialBakers, ahead of Nike, Sephora or Amazon.