Tommy Hilfiger built his brand as a tribute to classic American style. In 1999, Tommy Hilfiger started designing and selling watches. These are elegant watches with inimitable preppy style and nautical influences.

The brand is dedicated in 2008. Cited in the annual WWD 100 issue of Women's Wear Daily magazine, the Tommy Hilfiger brand is considered one of the world's best known "trend" premium brands. The founder and principal designer of the label, Thomas Hilfiger, is at the top of the list of the top 10 designers.