Monday, December 2, 2019
In the United States, Cyber Monday is a marketing term for the Monday following Black Friday, the Friday immediately following Thanksgiving. This term first appeared on November 28, 2005 in a Shop.org news release entitled ‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year1. In Canada, the term “crazy Monday” has become a translation.
According to a 2005 Shop.org/BizRate Research survey, “77% of online retailers say their sales are rising sharply on the Monday after Thanksgiving, a trend that has led to substantial discounts and promotions at the Cyber Monday of the year (2005). In 2010, comScore2 reported that US consumers spent US $ 32.6 billion on online purchases at Cyber Monday (excluding US $ 887 million for 2009), the year 2010 saw the most purchases in terms of dollars.
The term “Cyber Monday” has since been taken up by online resellers in Canada, the United Kingdom, Portugal, Germany, Switzerland, France and Chile.
The importance of Cyber Monday in all the countries mentioned is, however, much lower than that of Black Friday. In Switzerland, for example, the revenues generated by Cyber Monday are 10 times lower than those generated by Black Friday.