At WatchPCI in Brussels Burberry’s watches are at the origin of the British tailor, specialist in the manufacture of coats and men’s raincoats (Men’s outfitters, according to the English terminology) which manufactures luxury clothing for a rich and demanding clientele. With his immutable designs, he has established himself as the representative of the understated, refined, and high-quality masculine elegance of the wealthy British classes: Queen Elizabeth II and Prince Charles both granted the Royal Recognition in 1955 and in 1989.