Emporio Armani is the second brand of the Armani family. Emporio Armani focuses on modern trends and traits. In addition, Emporio Armani and Giorgio Armani are the only two ready-to-wear brands primarily designed by Giorgio Armani himself, which distinguish themselves every year at Milan Fashion Week, unlike Armani Collezioni, Armani Jeans and Armani Exchange. . Celebrated worldwide for its fashion and lifestyle products, the Armani Group presents an instantly recognizable aesthetic and style that has evolved over the years to reflect the spirit of the times and meet the needs of contemporary consumers, while remaining true to his own identity.